As widely
reported and discussed yesterday, YouTube just raised another $8M from Sequoia (on the heels
of their $3.5M round last November).
Given that
a lot of people have recently been speculating about YouTube being acquired, this
move raises some interesting questions. My initial
reaction is that this may be a case of them raising more money at a time when they
are showing meteoric user growth, have a lot of buzz, and could secure a reasonable valuation.
Also, this funding could potentially signal that they are not looking for a quick
sale -- otherwise, why would they want to dilute themselves further at this
time?
If they are looking to stay private, and build the business further before looking
for an exit, they may have realized that the cost to continue to grow, and host
and serve millions of videos will continue to increase and they want to have plenty of rope to work with.
This, especially given the nascent stage of their revenue model, could have led
them to seek more funding to shore up their financial position into the future
and give them time to get revenues going.
There are a lot of competitors out there, but more than any other, YouTube seems
to have caught fire among users (especially MySpace users). The viral nature of
this service, and the fact that until recently not too many consumers had
really started engaging with these products, meant that each viewing of a
YouTube video resulted in exposure to a new potential customer, and this has happened
millions of times (and continues to happen each day). I'm not sure this is all
that different from what competitors were (or are) doing, but sometimes a leader naturally
emerges and then their momentum builds more quickly than others.
This space is crowded, but the winners are far from being set. Based on the
fact that anyone can now cheaply and easily film, edit, and upload video on the
web, this market should continue to grow into the future, and there is likely
to be more than one winner.
As we've seen with other social networking
companies (and with business in general) to stay on top you have to listen to
your customers and continue to innovate. It's not hard to imagine that other
companies will come out with new features and enhancements in this very young
space, and if they catch on, users may be persuaded to move to new applications,
as there may not be too much loyalty at this early point in time (especially
among the short-attention-span, non-brand-loyal teen audience). It's simply too
early to anoint a single winner in this space, especially based solely on funding and traffic.
Various media companies may buy these types of companies in the future, but I
suspect that it will be more for their audience (and maybe their revenue at
some point) versus the technology, which is obviously not a major barrier to entry.
Likely, many companies will choose to license or build similar offerings for use
on their own sites.