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Bob Smith

Amazingly, MSFT doesn't even have a way for you to port over Yahoo or Google advertising easily. In fact, it's incredibly difficult. Typical of MSFT, they require you to format the advertising content into their specific way. This is time consuming and leads to potential errors.

It is also incredibly foolish and could be fixed with a few simple changes such as changing the required length of each line of text. At a minimum, they could offer a service to accomplish this.

In many of their previous changes, Yahoo tried to make modifications so that it was as easy as possible to port from Google AdWords to Yahoo's. This makes a ton of sense with Google as the dominant leader.

MSFT, on the other hand, has enough differences that an easy port is not possible. Until this happens, they will lag far behind all parties.

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